General Manager (GM) Sales, CRM

Job Role: General Manager (GM) Sales & Customer Relationship Management (CRM)

Reporting To: CMD

The General Manager (GM) Sales & Customer Relationship Management (CRM) is responsible for driving sales strategies, optimizing customer experiences, and ensuring full compliance with RERA (Real Estate Regulatory Authority) and other regulations. This role involves market analysis, business expansion, lead generation, team leadership, customer relations, and legal compliance training. The GM will lead both the sales and CRM teams, ensuring seamless customer engagement from pre-sales to post-sales, enhancing satisfaction and brand trust.

 

• Develop, execute, and refine sales strategies aligned with company objectives and market conditions.

• Ensure all sales activities comply with RERA guidelines and evolving regulatory requirements.

• Stay updated on all RERA notifications, circulars, rules, and regulations, implementing necessary adjustments in sales processes.

 

• Analyze market trends, customer preferences, and competition to identify business opportunities.

• Develop strategies based on regulatory insights to optimize positioning and sales effectiveness.

• Identify and pursue new market segments, partnerships, and business opportunities while ensuring compliance with legal standards.

 

• Drive lead generation initiatives through digital marketing, partnerships, referrals, and networking.

• Optimize prospecting processes in alignment with regulatory guidelines.

• Create and nurture a pipeline of prospective customers, ensuring effective communication of legal aspects.

 

• Lead, mentor, and manage the Manager Sales and their teams to ensure high performance and compliance.

• Monitor sales targets, quotas, and performance metrics, making data-driven adjustments as needed.

• Provide ongoing training to the sales team on legal and regulatory aspects of real estate transactions.

 

• Develop and execute structured onboarding processes for new sales team members and channel partners.

• Train channel partners on legal compliance, ensuring they effectively communicate regulatory aspects to customers.

• Ensure the sales team understands project design, features, agreements for sale, and legal documentation to provide accurate information to customers.

 

• Oversee and manage the CRM team, ensuring smooth customer interactions from booking to possession.

• Develop strategies for customer engagement, issue resolution, and long-term relationship building.

• Lead initiatives for customer delight, satisfaction, and loyalty programs (e.g., Tej-Privilege).

• Ensure seamless documentation, payments, agreement execution, and post-sales formalities.

• Gather and analyze customer feedback to drive continuous improvements.

 

• Maintain thorough knowledge of legal aspects, including agreements for sale, possession terms, and compliance regulations.

• Ensure transparency in all customer interactions, contracts, and financial transactions.

• Guarantee that marketing and sales materials accurately reflect legal obligations.

 

• Continuously refine the sales process for efficiency, consistency, and compliance.

• Prepare comprehensive reports on sales performance, customer engagement, and regulatory adherence.

• Monitor sales metrics and pipeline development, ensuring a data-driven approach to decision-making.

 

• Design and implement strategies to improve customer experiences across all touchpoints.

• Ensure site visits, sales interactions, and post-sales services reflect professionalism, transparency, and hospitality.

• Oversee the integration of legal considerations into customer interactions, making sure all queries are answered with complete accuracy.

 

• In-depth understanding of real estate sales strategies, CRM, RERA compliance, and regulatory frameworks.

• Proficiency in MS Office, CRM software, and data analytics tools.

• Strategic Thinking & Decision-Making – Ability to craft and execute high-impact sales & CRM strategies.

• Leadership & Team Management – Inspires, mentors, and drives teams toward excellence.

• Negotiation & Relationship Management – Builds strong partnerships with customers and stakeholders.

• Communication & Presentation – Clearly articulates sales strategies, CRM processes, and legal information.

• Problem-Solving & Analytical Thinking – Leverages insights for competitive advantage.

• Results-Orientation & Perseverance – Focused on achieving business objectives with resilience.

 

• Education: Bachelor’s degree in commerce, Sales, Business, or a related field (Master’s degree preferred).

• Experience: Minimum 18 years in real estate sales & CRM, with expertise in regulatory compliance.

 

The General Manager (GM) Sales & Customer Relationship Management (CRM) is a pivotal leadership role responsible for sales success, customer satisfaction, and full compliance with RERA. This role ensures a seamless customer journey from lead generation to post-sales service, enhancing brand trust and business growth.

By integrating market intelligence, strategic sales execution, CRM excellence, and legal expertise, the GM plays a critical role in Tejraj Group’s sustained success, customer satisfaction, and industry leadership.